.Manly Bands is actually a direct-to-consumer seller of men's rings. The company released in 2016 after John Ruggiero, the founder with his partner Michelle, couldn't discover a suited wedding event band.This is actually Ruggiero's second appeal on the podcast. In April 2021, we covered the company's founding, distinct band materials, and even more. Ever since, Manly Bands has actually gotten its own manufacturer. The making of bands from, point out, Port Daniel's whiskey gun barrels or Fender guitar cords makes compelling video recording, says Ruggiero, ideal for narration on social networks and in other places.The entire audio of our chat is ingrained listed below. The records is actually revised for duration and clearness.Eric Bandholz: Offer our company a rundown of what you do.John Ruggiero: My wife, Michelle, as well as I started an online ring company called Manly Bands in 2016 to handle an issue of wedding celebration bands for men. Our experts were simply wed. I possess large fingers as well as couldn't find a ring that I ased if that was actually not overpriced. My possibilities were actually ordering from a catalog or possessing something customized.I wound up getting coming from an internet site. The band got here in a standard mailer, with no carton or customer service. It was actually a horrible experience through today's ecommerce criteria.Our experts received gotten married to, moved to Fla, as well as needed a task. Our experts informed ourselves, "Our experts're each entrepreneurs. Why don't our team make our very own company?" Our company discussed the kinds of complications we will seen and also exactly how to solve all of them. My ring adventure showed up, as well as we chose to make an effort to fix it for various other people.Our objective when our company started was to spend rental fee. Our experts assumed creating a couple many thousand dollars a month from this would certainly be fantastic. Our company considered it a way of life service, not high-growth. It was actually merely Michelle and me in our garage designing rings as well as sending them out to clients. Our team had hit on one thing. Our message sounded along with prospects.Michelle and also I create an excellent team. I generate suggestions, as well as she is actually the implementer. A great deal of our effectiveness heads to her imaginative mind. She titles the rings and establishes identities. She links the rings to clients. Describing a band solely as "eight-millimeter black" didn't suffice.Our experts created rings from unique materials, like Jack Daniel's gun barrels or even unique metallics. Business took off. Since then, we've grown dramatically. Our company now have over 55 folks in the Manly Bands family. About half of those are ring professionals that function in our just recently acquired production store in Utah.Bandholz: When performed you get a manufacturer?Ruggiero: Regarding a year and a fifty percent ago. Our experts had been their customer for several years, so we understood them well. Many of their business was actually retail, which failed to interest our company-- visiting mom-and-pop jewelry experts. They maintained their retail customers and also brand. Our experts got some of their possessions as well as delivered over employees.Bringing on a manufacturing group has actually been just one of the greatest points our team have actually performed. It's been actually incredible to head out there and also watch all of them create rings out of Fender guitar cords or metal from an M1 Abrams container.Bandholz: Exactly how does internal manufacturing impact advertising and marketing?Ruggiero: It's been actually substantial. Taking a video camera to the opposite side of the workplace and recording the crew using turrets to cut the metallic rods or scotch gun barrels into bands produces incredible video recording. Our company have our video camera staff on the market at all times. Our team utilize that video footage on our social media and in our ads as well as bulletins. Our team make an effort to promote that due to the fact that a lot of providers in the men's band room don't manufacture. They lose ship or purchase from overseas and then ship it out. However we desire it to last a lifetime and also be one thing people can take pride in.Our team've possessed a great deal of effectiveness along with our army culture collection, where our company resource one-of-a-kind military components. Our company possess the M1 Garand rifle stock, the hardwood part, from War of the nations I. Watching our staff placed that in the lathe and cut a part out for a band is actually remarkable.Our marketing for those bands speak about the background, the soldiers, where the weapon was utilized, and also things like that. My spouse and I analyzed filmmaking in college. We utilize our skill-sets to inform and also narrate. For example, I lately received an email from a consumer who shared that his gramps used to drive M1 containers. The consumer gifted one of those rings to his grandfather, and they had fairly an emotional swap. It behaves to aid consumers get in touch with their past as well as develop something meaningful.Bandholz: Where can folks acquire a band coming from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, as well. I'm on Twitter as well as LinkedIn.